Spammers who don’t want my business after all?

Well, they haven’t replied and it seens that my response contains enough context to avoid the need to do anything that might be “strictly prohibited”

Thanks for your email [regarding advertising on our site]. I would be interested in finding out more about your product, however I have a few questions first.

You say that our site matches the target demographic of your client.
1. Is that client, singular? Or clients, plural.
2. What is the target demographic, and how did you determine what the demographic of our site was?

You say that you would like to place text based adverts on our site.
3. What technology would be used to deliver the adverts?
4. What mechanisms would be used to allow us to vet adverts and remove unsuitable ones?

I’m more used to dealing with ad networks who work on a CPM or referral basis rather than a flat fee.
5. Is the annual fee paid in advance or in arrears?
6. Do you offer any other payment methods? We would prefer a cheque or bank transfer.

7. Can you provide contact details for any other publishers as referrals?
8. Can you provide a sample contract for us to look at?

I see that your offices are in St. John Street, I used to work round the corner in Clerkenwell Green. Do you ever go for a drink in that Belgian bar down the alleyway?

look forward to hearing from you soon,
Steve

I think that those are al reasonable questions. I wouldn’t enter into any sort of business relationship without wanting to know these sorts of thing. But they didn’t seem to want to follow up.